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Conducting an investigation

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Collecting data

Conducting an investigation

Before you collect a single number, two questions decide everything: what kind of data do I need, and how will I get it?

Can you count it, measure it, or neither?DISCRETEyou COUNT itnumber of brothersCONTINUOUSyou MEASURE itmass of a babyCATEGORICALāš½šŸ€šŸŽ¾it is a NAMEfavourite sportyou cannot have 2.4 brothers — but a baby really can weigh 3.24 kg
Match the collection method to the question: opinions → ask, quantities → measure.

Statistical questions

A statistical question is one you answer by collecting DATA. For example: • How many brothers do the learners in your class have? • What is the average mass of a baby born in your country? • What sports do learners in your school like to watch? Each one needs different data, collected in a different way.

Three types of data

DISCRETE data is counted, and the answers are whole numbers. The number of brothers you have is discrete — you cannot have 2.4 brothers. CONTINUOUS data is measured, and can take any value in between. The mass of a baby is continuous — it could be 3.2 kg, or 3.24 kg, or anything between. CATEGORICAL data is a name or a category rather than a number. A favourite sport is categorical. The quick test: can you count it (discrete), measure it (continuous), or neither (categorical)?

Choosing how to collect it

The method has to suit the question. • A company wanting customers' opinions could use an online questionnaire. • A drug company could interview people using a new drug about their experience. • Teachers worried about speeding could record the speeds of cars passing the school. Asking people works for opinions; measuring works for quantities. Choosing the wrong method gives you data that cannot answer your question.

Planning

Before you start, decide: • what sort of data you want to collect • how you will collect it • what you predict you will find • how you will analyse the results A prediction written BEFORE collecting is what makes it a test rather than just a survey.

Worked examples

'How many brothers do learners in your class have?'

  1. The answers are counted, in whole numbers.
  2. You cannot have 2.4 brothers.

Answer: Discrete data

'What is the average mass of a newborn baby?'

  1. Mass is measured, not counted.
  2. It could be 3.2 kg or 3.24 kg or anything between.

Answer: Continuous data

'What sports do learners like to watch?'

  1. The answer is a name, not a number.

Answer: Categorical data

Collecting customers' opinions

  1. Opinions have to be asked for, not measured.
  2. An online questionnaire reaches many people.

Answer: A questionnaire

Finding out whether cars speed past a school

  1. Speed is a quantity, so measure it.
  2. Asking drivers would not be reliable.

Answer: Record the speeds of passing cars

What to decide before collecting anything

  1. What data you need and how to collect it.
  2. What you predict.
  3. How you will analyse it.

Answer: A prediction written first makes it a test, not just a survey

Where you see this in real life

  • A shop asking 'how satisfied are you?' collects categorical data; asking 'how much did you spend?' collects continuous data. Same customers, different questions.
  • Recording car speeds outside a school gives continuous data — which is exactly what you need to check against a speed limit.

Key words

Data
the information you collect
Discrete data
data you count, always whole numbers
Continuous data
data you measure, which can take any value
Categorical data
data that is a name or category, not a number
Questionnaire
a set of questions used to collect data
Statistical question
a question you answer by collecting data
Prediction
what you expect to find, written before you collect
Analyse
work out what the data is telling you